APT Travel Group Unveils Enhanced Websites

9 December 2024

APT Travel Group, Australia’s leading cruise and tour operator, has unveiled significantly enhanced websites for both APT Luxury Travel and Travelmarvel. These new platforms transform the way customers research, plan and book their travel experiences, offering a seamless, faster, and more visually captivating user journey.

The refreshed website showcases APT's luxury travel experiences through expanded galleries of high-resolution photography and videos, bringing destinations, ships, and experiences to life. Travellers can now easily explore detailed itineraries, from river cruises through Europe to journeys across outback Australia.

"We understand that planning a luxury holiday is a very exciting part of the travel experience," said David Cox, CEO of APT Travel Group. "The core thing the new sites will do is enable customers to find what they want far faster and really enjoy the booking experience online. When you have such a wide and diverse range of products, it’s important to us that our customers can discover our stunning fleet and array of destinations faster and easier than ever before. It also helps our guests build their perfect holiday in a seamless and easy way and connect with our experienced travel experts."

The website introduces several improvements to enhance the planning experience:

• Faster, improved navigation:

  The websites now offer a much faster and easier experience, with vastly improved navigation that lets you go from the home page to any trip page with just a few clicks.

• Expanded Visuals:

  Thousands of new images and hundreds of new videos showcase destinations, accommodations, experiences, and our best-in-class fleet, providing a visually rich and inspiring journey preview.

• Detailed itineraries:

  Day-by-day descriptions, complemented by high-quality visuals, offer a clear and complete understanding of each journey, bringing the experience to life. This includes easy access to inclusions, departure dates, and pricing.

• Advanced Search and Booking:

  World-class technology and search capabilities to find the perfect journey quickly. Save favourite trips and seamlessly book directly or connect with a travel expert for personalised assistance.

The enhanced websites reflect APT Travel Group’s commitment to inspiring travellers, providing the perfect blend of detailed information and stunning visuals to help make dream holidays a reality. Guests can explore the enhanced websites at www.aptouring.com.au or www.travelmarvel.com.au.