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Colorful half-timbered houses in Rothenburg ob der Tauber, Germany
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Travel to Suit You

For over 95 years, APT has been creating best-in-class travel experiences to some of the world’s most inspiring destinations. It’s the attention to detail, personalised service and unexpected little extras that make our award-winning river, small ship and expedition cruises totally unforgettable, and our escorted tours the adventures of a lifetime.

No matter how you picture your dream holiday, APT can make it a reality. You can choose to travel with everything taken care of, in all-inclusive luxury, and with the highest standards of service with APT Luxury. Or you can choose to discover all the must-see sights, stay in premium accommodation, and have the added flexibility to make independent discoveries with APT Travelmarvel.

APT Luxury
APT Luxury
APT Luxury

For the ultimate holiday experience, discover the essence of each destination in style and comfort. Enjoy the finest accommodation, culinary experiences, sightseeing and service.

Discover APT
APT Travelmarvel
APT Travelmarvel
APT Travelmarvel

APT Travelmarvel holidays offer superior comfort and marvellous value, providing you with the perfect balance of inclusions and leisure time.

Discover Travelmarvel

Worldwide Sale

Our Worldwide Sale is back with unmissable savings on 2025 cruises and tours. Secure your dream getaway and experience unforgettable adventures with savings up to 40% off* our award-winning cruises and tours.

Explore Our Sale

Asia 2025/26 Now Available

Discover our new Asia Collection for 2025/26, featuring serene river cruises on the Mekong and Lower Ganges to intimate Small Group Journeys in India, Japan, and Sri Lanka. Immerse yourself in vibrant cultres, iconic landmarks, and stunning landscapes with expert-guided experiences.

Discover Asia

Discover Europe's Small Group Journeys

We are thrilled to launch our Europe Small Group Journeys, featuring four new itineraries with unforgettable experiences. Enjoy making Portuguese custard tarts, immerse yourself in Seville's flamenco spirit, and savour authentic Italian flavours. Beyond Europe, explore vibrant culture and breathtaking landscapes on our new Morocco itinerary.

Start Exploring

Uncover India by River

Experience the magic of India as you set off on our brand-new river cruise along the Lower Ganges after an exciting discovery of Kolkata. Relax onboard the comfort of the Ganges Voyager as you savour local cuisine and soak in the stunning landscapes.

Discover India
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Vibrant lantern-adorned boats line the historic waterfront in Hoi An's old town, awaiting visitors for a serene river ride beneath the town's charming atmosphere.
Positano, Amalfi Coast, Campania, Sorrento, Italy. View of the town and the seaside in a summer sunset

Our Worldwide Sale Offers

Save up to 40%* on Cruises plus Flights Included

Going on your APT holiday has never been easier. All you have to do is choose from a range of UK airports* when booking a River Cruise.

Elephants family in Kruger National Park, South Africa.

Save £500pp* plus Free Home to Airport Transfers

For a limited time, enjoy free home-to-airport transfers by private car* on selected Small Group Journeys to ensure your holiday gets off to the smoothest start possible.

*** Label images as (Artist's Impression) ***

So Much Included

Embark on an unforgettable cruise with APT and you will experience a seamless and carefree journey with everything you need to make the perfect holiday.

Customer Satisfaction

We are proud of the 98% satisfaction rating we receive from our travellers, together with an excellent rating on the independent review site Trustpilot, and are committed to maintaining these exceptional standards.

Featured tours

Our favourite destinations

Brochures

Start planning your next adventure. Request your free travel brochure.

What our customers are saying

What a great way to see some amazing scenery, learn some incredible history and walk in the steps of ancients. I would recommend this cruise and this company to everyone i speak to.

What an experience, words are hard to find to describe these tours, anybody thinking of travelling with APT will never regret it.

Well done APT on choosing these great people. Can I also mention the local tour guides, these people gave a real insight into their country and were personable, entertaining and really knew their jobs!

Just returned from a Kimberley Complete tour and it was absolutely amazing, didn't want the tour to end... Can't wait for my next APT experience.

Kimberley Complete tour

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