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Colorful half-timbered houses in Rothenburg ob der Tauber, Germany
Save up to 50% per person*

Final Call 2025 Cruise Sale

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Travel to Suit You

For over 95 years, APT has been creating award winning travel experiences across the world’s inspiring destinations. Discover our range of cruise and touring collections which include river, small ship and expedition cruises to joining adventures with like minded travellers on small group journey or explore the world on an escorted tour created by experts and brought to life with expert guides.

No matter how you picture your dream holiday, APT can make it a reality. You can choose to travel with everything taken care of, in all-inclusive luxury, and with the highest standards of service with APT Luxury. Or you can choose to discover all the must-see sights, stay in premium accommodation, and have the added flexibility to make independent discoveries with APT Travelmarvel.

APT Luxury
APT Luxury
APT Luxury

For the ultimate holiday experience, discover the essence of each destination in style and comfort. Enjoy the finest accommodation, culinary experiences, sightseeing and service.

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APT Travelmarvel
APT Travelmarvel
APT Travelmarvel

APT Travelmarvel holidays offer superior comfort and marvellous value, providing you with the perfect balance of inclusions and leisure time.

Discover Travelmarvel

Final Call 2025 Cruise Sale

The 2025 APT Travelmarvel Cruise Sale is on with savings of up to 50%* off! With limited cabins available, this is your final call to book an unforgettable journey across Europe and Asia. Offer ends 31 May 2025 or until sold out.

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Europe 2026 Cruising Collection

Be among the first to set sail on our new Europe 2026 itineraries and enjoy unforgettable experiences. Book early with a low £99 deposit*, receive up to €200 onboard credit on select cruises*, and save up to £1,000 per person*! Offer ends 31 March 2025.

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The Grand Touring Event

Celebrate nearly a century of touring with our Grand Touring Event! Choose from classic escorted tours or intimate Small Group Journeys with expert guides, immersive sightseeing, and all-inclusive dining. Save up to £1,200 per couple* and secure your dream adventure.

Explore Our Sale
Aerial view of Korcula (Korčula) town on Korcula island, Croatia
*** Label images as (Artist's Impression) ***

Featured Tours

Our Offers

Save up to 50%* on 2025 APT Travelmarvel Cruises

Choose from our award-winning river, small yacht, or small ship coastal cruises and experience four-star comfort while exploring breathtaking destinations across Europe and Asia. With this limited-time offer and cabins selling fast, now’s the time to book your dream 2025 cruise!

Save up to £1,200 per couple* on our Touring Collection

For nearly a century, APT has delivered award-winning Classic Escorted Tours, showcasing the world's most iconic destinations, such as Canada & Alaska and New Zealand. For a more personal experience, our Small Group Journeys offer travel with no more than 24 guests, guided by an expert Tour Director and knowledgeable local guides. Explore your dream destination and enjoy savings of up to £1,200 per couple* across the touring collection.

Smiling friends talking to man in vineyard during sunset. Senior males and females are standing in field against sky. They are enjoying wine trip.

So Much Included

Embark on an unforgettable cruise with APT and you will experience a seamless and carefree journey with everything you need to make the perfect holiday.

Customer Satisfaction

We are proud of the 98% satisfaction rating we receive from our travellers, together with an excellent rating on the independent review site Trustpilot, and are committed to maintaining these exceptional standards.

Our Favourite Destinations

Start planning your next adventure. Request your free travel brochure.

What our customers are saying

What a great way to see some amazing scenery, learn some incredible history and walk in the steps of ancients. I would recommend this tour and this company to everyone i speak to.

What an experience, words are hard to find to describe these tours, anybody thinking of travelling with APT will never regret it.

Well done APT on choosing these great people. Can I also mention the local tour guides, these people gave a real insight into their country and were personable, entertaining and really knew their jobs!

Just returned from a Kimberley Complete tour and it was absolutely amazing, didn't want the tour to end... Can't wait for my next APT experience.

Kimberley Complete tour

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